Cinnamoroll Becomes Sushi in New Merchandise

Sanrio and Sega Plaza announced the release of three new Cinnamoroll plushes that turn the beloved mascot into sushi dishes. The soft toys will appear as arcade center and crane game prizes in Japan from March 7, 2025.

All 3 of the new Cinnamoroll sushi plushes come in a single set. The first of the toys features Cinnamoroll with a neutral, happy expression while wrapped inside a shrimp. The second plush has the character wrapped around nori seaweed and rice like a makizushi roll, while calmly sleeping.

The final plush has Cinnamoroll smiling with his mouth open and attached to what seems to be a piece of tamagoyaki, or Japanese omelette. From the images that Sega has shown, it appears like the Cinnamoroll plushes themselves can be detached from the food parts acting as wrapping.

You can check out the new Cinnamoroll plushes soon to be available at arcades in Japan here:

Cinnamoroll appeared in a recently announced plush collaboration with Hatsune Miku as well as other Vocaloid and Sanrio characters, also from Sega Plaza, that is coming to Japan on March 14, 2025.

The new Cinnamoroll sushi plush set will appear as prizes at select game centers and arcades throughout Japan on March 7, 2025.