Kewpie Mayonnaise Book Comes With Body Pillow

To commemorate the 100th anniversary of Kewpie mayonnaise, Takarajima will release a book that includes a body pillow resembling the bottle. The book and the pillow will cost 3,839 JPY ($25.50) together, and will come out in Japan on February 20, 2025.

As the book only has eight pages, focusing on a hundred pieces of trivia about Kewpie mayonnaise, the pillow is the star of the product. The pillow looks exactly like a real Kewpie mayonnaise bottle, except it’s 58 centimeters long with a “smooth texture that just makes you want to hug it.” It even includes the logo, along with the Kewpie baby.

Takarajima notes that it’s vacuum sealed the Kewpie mayonnaise pillow. So it advises customers to massage it evenly to push air into it so it inflates. It’ll take about a week for it to get to its normal size.

Kewpie mayonnaise is the best-selling brand of mayonnaise in Japan, and it first came out in 1925. Due to the inclusion of ingredients like egg yolks and monosodium glutamate, it tastes different from regular American mayonnaise, with a sweeter and umami-imbued flavor. When cooking salads or the like, and you want it to have a more Japanese taste, you’ll need to use Kewpie mayonnaise rather than an American brand for authenticity and the right flavor.

The Kewpie mayonnaise book and plush will come out in Japan on February 20, 2025. Takarajima Channel offers international shipping.