Image via Nintendo

Nintendo Stopping Commercials on Fuji TV

Nintendo announced as of January 21, 2025 it would no longer broadcast commercials concerning it’s products and games on Fuji TV. Instead of airing Nintendo commercials, these slots will be replaced AC Japan announcements. [Thanks, Nikkei!]

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There is some speculation as to why Nintendo has chosen to withdraw from Fuji TV, and this concerns news presenter and personality Masahiro Nakai. Fuji TV is currently under investigation for the cover up of several sexual assault scandals and allegations against Nakai. Given Nintendo’s core brand and marketing falling into the sphere of being “family friendly,” this doesn’t come as a surprise.

Alongside Nintendo choosing to withdraw from Fuji TV, other brands such as Suntory and Toyota have taken the same measures.

While Nintendo is already an established brand, and of course, developer and publisher, it opened a museum in March 2024. In preparation for it’s opening, Nintendo revealed a sign for the building in October 2023.

The museum serves as a way to look at the history of the company, and take a look at it’s wide range of consoles and other associated products. The first inklings of a Nintendo museum opening up were in 2021, with a formal announcement appearing sometime later.


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Author
Kazuma Hashimoto
Senior staff writer, translator and streamer, Kazuma spends his time playing a variety of games ranging from farming simulators to classic CRPGs. Having spent upwards of 6 years in the industry, he has written reviews, features, guides, with work extending within the industry itself. In his spare time he speedruns games from the Resident Evil series, and raids in Final Fantasy XIV. His work, which has included in-depth features focusing on cultural analysis, has been seen on other websites such as Polygon and IGN.