See the 50th Anniversary My Melody Squishmallow

Jazwares announced a new celebratory Sanrio Squishmallow of My Melody, and the plush is designed to celebrate her 50th anniversary. It costs $19.99 for the 12-inch tall stuffed animal.

This version of My Melody features a more pastel pink color scheme than the rabbit typically has, and her ears have more of a lop-ear look to them than usual. There are green bows with red roses on each ear. She also is designed to look like she has a pink Lolita sort of “outfit” on, with ribbon and white “pearl” accents. 

Here’s a closer look at the new My Melody plush:

This new plush is only available directly through Jazwares. It is part of a Select Series tiers. This mens that only about 10,000 of them will be made. The tag on it also notes it is a “My Melody 50th Anniversary” item.

This isn’t the only time Jazwares released a Sanrio anniversary Squishmallow, as it happened for Hello Kitty in 2024 too. There were a number of different variants to honor the mascot. Some of them are still widely available, such as pink and purple monochrome one, a pink embossed one, and a blue embossed one.

It is also one of many items designed to celebrate the character’s anniversary. She turns 50 this year, while Kuromi turns 20. The mascot first debuted in 1975.

The 50th anniversary My Melody Sanrio Squishmallow is now available directly through Jazwares.