Shin Megami Tensei Demon Lord Mara Figure Returns

Good Smile Company and Freeing will rerelease the Shin Megami Tensei (SMT) figure of Demon Lord Mara, a character also featured prominently in the Persona series. It will cost ￥55,000 (~$367), and it is only showing up in the company’s official Japanese store. The US one isn’t showing it, however other retailers like AmiAmi have English listings for prices like $367.22 and there’s still an Amazon listing for the original one. It is expected to ship in August 2025. 

This Mara figure first showed up in 2017, and it was also available worldwide back at that time. It’s a non-scale figure of the phallic-shaped entity from Buddhist mythology. Instead of explaining how tall the item will be when displayed on a shelf, instead Freeing announced its length for each release. It is 400mm long, which is almost 16 inches. There are no additional parts for different poses, and the character arrives riding on its kart with knives on the front.

Photos of the figure, including one comparing its size to a CD, are available on the official English site. 

Mara has been a staple since the original Shin Megami Tensei game back in 1992, and the character returned in SMT Vand Persona 5. 

The Shin Megami Tensei (SMT) Demon Lord Mara figure, which also resembles its Persona form, will return again in August 2025. Pre-orders are open until April 16, 2025. You can see the character in SMT V Vengeance on the PS4, PS5, Xbox One, Xbox Series X, Switch, and PC and in Persona 5 on the PS3, PS4, PS5, Switch, Xbox One, Xbox Series X, and PC.